News Corp Chairman and CEO Rupert Murdoch is on stage to unveil his latest project: a newspaper designed specifically for the iPad dubbed The Daily.
We’re reporting live from the Guggenheim Museum in New York City, where the event is being held. Murdoch has been joined by Apple’s Eddy Cue, vice president of Internet Services.
The launch was originally rumored to take place on January 19 at the San Francisco Museum of Modern Art, where Murdoch was expected to be joined by Apple CEO Steve Jobs. (Jobs has since taken an indefinite leave of absence from the company, citing health issues.) A person familiar with the matter told AllThingsD that the launch was delayed by Apple, who needed some more time to fine tune its new subscription service for publications sold through iTunes.
The key facts:
Two subscription options: weekly at $0.99 or yearly at $39.99, new subscription process from Apple.Many photographs will be formatted as interactive, 360-degree images.Can share articles on Facebook, Twitter and e-mail.Can clip and save stories.Can record audio comments.Will link out to the web, view in in-app browser.Has interactive bells and whistles found frequently in existing iPad magazines.Twitter integrated in parts, especially in Sports section.It will be updated throughout the day.First two weeks are free courtesy of Verizon.Other advertisers include Pepsi and Virgin Atlantic.Sophisticated in-app weather dashboard.Will go live at noon.Issues will not be backlogged. Archive searching coming soon.Initial investment was $30 million, says Murdoch.Costs less than half a million dollars to produce each week, says Murdoch.Murdoch & editor-in-chief skirted questions about political bent.As other tablets get established, we will develop other technology to be on them, Murdoch says. We will be on all the major tablets, he adds.HTML versions of many stories will appear on the web.Non-subscribers can see content shared on social networks for free.Subscriptions will pay for most in the beginning, hope to get to advertising to 50/50.
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