Here’s something to keep you occupied this pre-holiday Monday morning: a new video from Brooklyn-based indie band Au Revoir Simone that functions as an interactive coloring book.
The video for “Knight of Wands” — off of the band’s third album, Still Night, Still Light — premiered today on a dedicated Flash website. The in-browser experience is quite similar to Arcade Fire’s “The Wilderness Downtown,” but doesn’t utilize HTML5 as that project did.
Once you click “Play,” you are taken to a coloring book page featuring band members Heather D’Angelo, Erika Forster and Annie Hart standing in what appears to be a haunted house. A palette of colors to the left allow you to fill in the world they inhabit, and, as you paint, a phantom flits through the frame, adding to the eerie atmosphere created by a song drenched in keyboards, dreamy vocals and periodic handclaps.
The video, directed by Eli Stonberg (who has worked with bands like Passion Pit and Nada Surf) and illustrated by Chris Sanchez is a creative effort that asks audience members to directly interact with the music and the world the band has spun via melody.
Videos like this — and those created by musicians like Arcade Fire and Andy Grammer — demonstrate how the oeuvre of the music video is changing as the web continues to become a destination for music and entertainment.
