Google is taking on an unlikely role: wedding planner.
Just in time for Valentine’s Day, Google has rolled out a dedicated site where consumers can create a wedding website, edit photos and plan their wedding using wedding-specific templates in Google Sites, Google Docs and Picnik. The company announced the move today on its official Google blog.
Google teamed up with wedding planner Michelle Rago for the templates, and Rago also provides tips to the soon-to-be-betrothed. To spread the word, Google is also hosting a wedding sweepstakes offering a prize of $25,000 and the chance to get Rago to help plan your wedding.
The site is the latest attempt by Google to insinuate itself into consumers’ lifestyles. In 2008, Google launched Google Health, which is designed to let users organize, monitor, track and use health information on the site. But there’s a thin line between providing helpful information and invading privacy: In 2009, Google Health partnered with CVS to provide patients online access to their prescription drug history via their Google Health accounts, raising issues about Google’s access to sensitive personal information.
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