For InMobi, Apple And Android Are Eating Up Global Mobile Ad Share

Global mobile ad network InMobi is making a big push to gain smartphone ad share. Back in June, it announced a $2 million promotion to get Apple and Android mobile app developers to serve up its mobile ads. By October, 2010, it was serving up 5.8 billion ad impressions on smartphones, according to a report it just put out (embedded below).

That represents 24 percent of the global ad impressions InMobi serves overall. In 90 days it increased its overall global ad impressions by 3.7 billion, up 18 percent. The ad impressions were split 40 percent in the U.S. and 60 percent globally.

InMobi’s network is feature-phone heavy, particularly with Nokia and other Symbian OS phones. Nokia is still the largest with a 19 percent share, but Apple iOS (16 percent) and Android (4.2 percent) combined are larger. And Nokia’s share dropped 6.6 points over 90 days, while Apple’s rose 6.0 points. Now the iPhone commands the largest share of ad impressions (13 percent) of any single device.

The smartphone impressions just kept going up after October. But here’s the thing, InMobi tells me that Android passed Apple’s iOS in the US  in December.

Consider all of this yet another data point showing how iPhone and Android are taking over the world.

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Verizon gives Droid 2 Global a Facebook shout-out

By Sean Hollister posted Nov 22nd 2010 4:07AM We joked that the Droid 2 didn't need a marketing campaign, the leaks were getting so much press, and lo and behold, its Droid 2 Global refresh hit shelves without a single official word from Verizon. We figured the wireless carrier had taken our idea to heart and would rely entirely on word of mouth to sell the 1.2GHz worldphone, but if that's the case, Big Red's bending the rules -- it's given the handset a quick Facebook plug to speed that process along. At 215 characters, the status update is a little bit long to retweet, but you can Like it all you want... or even use it as a soapbox if you really must.

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