(Founder Stories) Lauren Leto: Texts From Last Night Was A Million Dollar Idea, Bnter Is Next

As a law student, Lauren Leto and her friends started Texts From Last Night, a site where they could anonymously posts real text messages about their exploits going out at night. It turns out a lot of people could relate, and when they opened up the site to anyone to contribute, it became a Web sensation. Today, the site attracts 4 million people a month, 5,000 to 15,000 submissions a day, and the 99-cent iPhone app has been downloaded a million times. It also spurred a book deal for Leto. Not bad for a bootstrapped startup site that only took $20,000 in capital to get off the ground.

In the Founder Stories video above, Leto tells host Chris Dixon how Texts From Last Night got started and how she quit law school to move to New York City from Detroit. She ended up in Brooklyn at the Makery, a co-working space with other startups, which she talks about as well.

In the second video below, Leto gets into her latest startup, Bnter, which is a way to capture text messages and publish them publicly. In that sense, it is the opposite of Texts From Last Night. Or, as Leto puts it, Bnter is “Texts From Last Night pulled inside out. Texts From Last Night by its very nature needs to be anonymous, otherwise it will ruin your career.” Bnter, which has its own iPhone app and which raised money from Dixon’s Founder Collective among others (disclosure: he is an investor), is more about capturing interesting moments. Leto compares it to a social photo app, except its textual. It will also work with Twitter conversations. “Anywhere you are having a conversation we want to capture it,” she says.

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Creator Of Million Dollar Homepage Makes Do Nothing For 2 Minutes

PopJam CEO Alex Tew, the guy behind the internet phenomenon Million Dollar Homepage, has now gone the opposite extreme. Along with developer Ben Dowling, he has created Do Nothing For 2 Minutes, a site whose purpose is pretty self-explanatory.

While MDH was a celebration in online excess, DNF2M is a zen treatise on computing and a challenge. Can you sit in front of your computer and not touch your mouse or keyboard for a measly two minutes? It’s actually not as easy as it sounds, especially if you work in a web-intensive field.

Says Tew on the inspiration behind the site, which brought in 20,000 uniques 8 hours after launch.

“I had been thinking how we spend every waking minute of the day with access to an unlimited supply of information, to the point of information overload. i also read somewhere that there is evidence that our brains are being re-wired by the internet, because we get a little dopamine kick every time we check our e-mail or Twitter or Facebook and there’s a new update. So we’re all developing a bit of ADD. which is probably not great in terms of being productive.”

Tew also holds that the key difference in the way we interact online between when he built MDH in 2005 is that the “viral has gone viral” (infinite loop!), “Ideas spread even faster because of social media. Whereas before, the distribution power lay more with the news media and blogs back in 2005. If I had done MDH today, I might have made $1m in 4 weeks rather than 4 months.”

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